Mesoamerican sports were severe and often cost you your life. Yoke's Mesoamerican-inspired ping-pong packaging evokes competitiveness and is geared towards children who want to intensify their skills.
Muddy Queen is a sternwheel blues cruise along the Mississippi River. The cruise targets couples in their 30's looking for an alternative, inexpensive vacation. The trip offers live music, gambling, and a look into the roots of historic music cities.
Cuban-inspired packaging targeted to middle-aged women. Women were the original pit masters of their tribe's sacred fire pit: the barbacoa. In our country today, it may go by a different name, but the backyard barbeque is primed for reclaiming by the traditions's pioneers.
DAPS is a street culture magazine about fashion, music, and other topics related to the hip-hop street scene. It pays homage to past influencers and recognizes those shaping the culture's future.
Note: Student project not for commercial use
One Show Brief, PETA Race Horse Initiative: Ads bringing attention to the plight of the racehorse.
Note: Student project not for commercial use.
MINISTRY OF SOUND
Competition entry for D&AD Graphic Design Typography Brief
The project was to create a series of typographically focused posters for the iconic Ministry of Sound nightclub. Each poster needed to be relevant for three-months, clearly communicating dates and DJs, displaying the overall character of the club.